About me

 
 
 
 

I'm a systems thinker focused on complex societal challenges. My work translates business goals into design and product strategy. I’m happiest working with cross-functional teams. Check out my experience.

 
 
 

Motivation—Why behavior?

As the grandchild of Jewish refugees and a Holocaust survivor, I've always grappled with questions about human behavior and systemic persecution. Social psychologist Stanley Milgram's electric shock experiment on obedience greatly impacted my understanding of why people do what they do. He demonstrated that social pressure and external forces could dictate people's behavior much more than their values. Wanting to understand how these findings could be used to encourage good behavior in systems and organizations, I studied social psychology and behavioral economics.


MY Values

  • Connection: Building meaningful relationships and fostering a sense of belonging by engaging with others authentically and empathetically.

  • Curiosity: Embracing a lifelong pursuit of knowledge, exploring diverse perspectives, and seeking deeper understanding to ignite creative thinking.

  • Service: Advocating for justice and equality, and actively contributing to the well-being of others and the larger community.

  • Achievement: Striving for personal and professional development, setting high standards, and continuously improving.

  • Joy: Cultivating a positive and lighthearted outlook, finding wonder in everyday moments, and appreciating the beauty and humor in the world. 


Approach

Using empathy as my guide, I combine business principles, design-thinking, technology, and a lot of determination. I zoom out to the big picture and zoom in on the details. Connecting dots and considering every challenge as part of a larger system is my forte.

 
Skills

Systems-thinking, business strategy, user experience, journey mapping, prototyping, project management, service delivery, client and relationship management, and team leadership. 

Feel free to reach out with questions, comments, or collaboration ideas at rrabison@gmail.com. Thanks for visiting!